29th August 2016
We live and work in a network society. “Humankind is now almost entirely connected, albeit with great levels of inequality in bandwidth, efficiency, and price,” says sociologist Manual Castells. Virtual life is becoming more social than physical life. Our ease with the web’s multidimensionality has led to a mass migration to ‘social’ networks and communities that people have constructed for and by themselves – and when sites try to impede free communication we soon abandon them for less restricted spaces. This network society presents challenges and opportunities for businesses says Lesley Meall, FSN writer.
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