FSN: Clarity Systems chosen by five airlines to improve corporate performance management

Clarity Systems chosen by five airlines to improve corporate performance management

10th March 2008
Clarity Systems, the provider of corporate performance management (CPM) solutions, that its airline industry performance management focus has recently secured five leading airlines as customers. JetBlue Airways, Eos Airlines, British Airways and other regional and international airlines selected Clarity 6 and Clarity Financial Statement Reporting (FSR) as their solution for corporate budgeting, forecasting and regulatory reporting.

The airline industry faces serious performance management challenges. In an economic environment of increased competition, fluctuating fuel costs and continuous expansion, budgeting, planning and forecasting are crucial to the profitable management of an airline. Managing an airline's performance using spreadsheets is too cumbersome and slow to facilitate the rapid decision making needed in today's dynamic airline market, says Clarity.

“Clarity 6 lets managers view and analyse their past performance so they can make more confident forecasts,” said Joseph Gigliotti, supervisor of systems and strategy, JetBlue Airways. “There are capacity restrictions in many airports, and routes have to be negotiated and published in advance. With Clarity 6, we can forecast the number of flights per day and determine the fuel and baggage capacity requirements that are most appropriate for each flight. This enhanced visibility allows us to drive our costs savings and performance improvements which keep us competitive.”

The airlines selected the Clarity 6 solution to manage a wide range of resources resulting in more efficient analysis and decision making with less data entry. Block hours, assigned seat miles, capacity and turn-around time and fuel hedging are planned in advance as an integral part of the airline's growth process. With Clarity 6, JetBlue Airways will automate their existing manual process to track crucial financial data while reducing entry errors. Clarity says that Eos Airlines, operating on a Microsoft platform, was impressed by how Clarity 6 integrated with their existing architecture and how easily they could continue to leverage their existing Microsoft spreadsheet models. Platform compatibility also enabled the airlines to simplify the consolidation of data from multiple sources. British Airways, JetBlue Airways and others are using Clarity FSR to automate the creation of their external financial reports.

“Profitability has been a challenge for the airline industry for a long time now. Rising fuel prices, higher labor costs and the need for more security have impacted the bottom lines of all airlines” says Paul Hill , COO, Clarity Systems. “But Corporate Performance Management software like Clarity 6 can be used to distribute timely, strategic information across the business resulting in better decisions, ultimately leading to greater profitability.”

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