As foreshadowed by FSN last week Tagetik has launched its new brand identify and web site. The makeover reflects the values of the organisation and its passion for service delivery.
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“It all stems from our passion for doing things well,” says Manuel Vellutini, Executive Vice President, Chief Operating Officer at Tagetik “In a supermarket-like sector full of standardized products, homogenized, complex solutions, and weak personal relationships, Tagetik acts as a ‘global boutique’ (or say: a specialized craftsman) focused on only one thing, performance management software, and doing it well. Our specialization and ‘one-to-one’ service enables us to satisfy specific needs through an ever-changing, simplifying, performance management product. This specialization and passion is something we firmly believe are key differentiators in the market which is why we selected ‘Performance with Passion’ as the new foundation of our corporate identity.”
With this initiative Tagetik seeks to identify clear space between itself and the rest of the CPM pack. Effectively it is competing on good old customer service and domain expertise or specialisation. What’s unusual about the cleverly orchestrated campaign is that it contains the signatures of twelve respected company officials who publicly attest to the brand values that Tagetik is promoting. That’s a feat on its own.
It’s a bold campaign and at the same time injects a light-hearted touch into the deadly serious business of financial reporting. In a world in which we are in danger of losing the art of communication it’s a timely reminder that people and relationships are just as important in driving project success as the latest technology.
Dave Kasabian, Corporate Vice President, Product Marketing at Tagetik told FSN, “‘Performance with Passion’ and the signature campaign give us the opportunity to share the passion and success of our customers and partners with the performance management software marketplace. In our opinion there is no better way to communicate this than through the words and signatures of our customers and partners.”