Why are CFO’s turning to the cloud for performance management?

8th July 2014

Cloud based applications are having a profound effect on the finance function, saving money as well as driving increased efficiency and convenience.  But as the SaaS market matures and cloud deployment moves upstream to larger enterprises, attention is shifting from cost-savings as the major driver of cloud-based investment to the increased business agility conferred by the cloud, allowing CFO’s to be more accomplished business partners and strategists.




In this 30 minute webinar-based interview, Gary Simon, managing editor of Financial Systems News (FSN) talks exclusively to Rob Hull, Founder and President of Adaptive Insights, a true pioneer of performance management in the cloud.  Hear how Rob, formerly a CFO in industry, founded Adaptive Insights out of growing disillusionment with spreadsheets for budgeting, planning, forecasting, consolidation and reporting, together with frustration at the expense and complexity of traditional on-premise CPM solutions.