The general insurance business of financial services firm Liverpool Victoria recently launched as LV = has selected the Thunderhead platform to generate all of its customer documentation in the UK . LV= is Britain's largest friendly society providing a broad range of financial services, including savings, investments, life insurance, home and motor insurance to 2.5 million members and customers.
Thunderhead was selected by Liverpool Victoria for its ability to rapidly deliver its multi-channel customer documentation, whilst ideally complementing its insurance platform.
"Thunderhead was chosen as it offered LV = a combination of flexible and dynamic document composition backed by a company that was equally flexible and dynamic in supporting a rapid implementation project. A cost effective package of license and delivery support sealed the deal," commented Mitch Lambton, IT Director at LV = General Insurance.
"Thunderhead's ability to output correspondence to any delivery channel will enable LV = to move to a multi-channel document generation strategy without the need for additional technologies. Implementing Thunderhead as part of the core platform at LV= is another major endorsement for the Thunderhead solution, clearly demonstrating that it can successfully assist companies to reduce time-to-market for new products and also improve customer communications," said Glen Manchester, CEO of Thunderhead.
Unlike document generation systems which use proprietary messaging formats, Thunderhead says its design enables business users to control the development and maintenance of customer communications and is based on open standards architecture. The resulting benefits include reduced costs by simplifying the document creation and maintenance process, ease of integration and support, higher quality communications, enhanced customer service, faster response times to regulatory requirements and reduced time-to-delivery for new products.
