9th May 2013
The idea that social media tools should be embedded within financial applications is slowing gaining acceptance though finance professionals remain sceptical. For many, the experience of social networking tools is limited to their (or their family’s) leisure use of Twitter and Facebook but this consumer experience of the social networking phenomenon may be tainting their views of the usefulness of social tools in a business setting. Even vendors of business software have been slow to develop applications that leverage social capability but as Gary Simon, Financial Systems News’ managing editor reports, there are one or two notable exceptions.
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