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| American Greetings selects SAP | |
| 21st April 2008 American Greetings Corporation says it will enhance its information systems using SAP solutions. The global greeting card company selected SAP Business Suite applications from the SAP for Retail solution portfolio for their ability to support the company's need to improve its data management and adapt quickly to customer needs. American Greetings is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift-wrap, party goods, stationery, calendars, ornaments and electronic greetings. American Greetings recently conducted a thorough evaluation of its information systems and selected SAP solutions in late 2007 for end-to-end business processes tailored to the company's specific industry needs. The SAP software implementation will occur globally in phases, and will replace some legacy systems while integrating with other internal systems at American Greetings. |
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