Gander Mountain Company, a US based retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle products and services, has selected Oracle Retail stores applications to help improve customer service and optimise store performance. The retailer plans to implement Oracle Retail Point-of-Service, Oracle Retail Back Office and Oracle Retail Central Office as part of its strategy to create business value by streamlining and improving retail operations while also establishing a flexible, scalable foundation for growth.
Gander Mountain selected the best-in-class Oracle Retail stores applications largely for their ability to integrate with the retailer’s existing solutions as well as for key functionality in the areas of centralised return, signature capture and PIN debit.
Oracle is a valued partner and we are pleased to build on our strategic relationship with them,” said Pitou Keo, Senior Director of Information Services, Gander Mountain. “We expect to achieve a number of significant, short-term benefits from our investment in the Oracle Retail solutions while also establishing a strong foundation to support our long-term growth.”
The retailer plans to integrate the Oracle Retail stores applications with its broader merchandising operations to enable customer transactions to quickly and automatically impact decisions regarding inventory replenishment, pricing, merchandise planning and other key operations. In addition to the Oracle Retail stores applications, Gander Mountain selected Oracle technology solutions including the Oracle Database for use within its stores.
Also included is Oracle Enterprise Manager, which is expected to help Gander Mountain decrease its total cost of ownership. The retailer expects the Oracle technology solutions to help it improve overall performance, reduce complexity and simplify the support model.
Additionally, Gander Mountain expects the Oracle Retail stores applications to help significantly speed service within its stores while only requiring minimal training time for associates.
“We believe that the advanced functionality and ease of use of the Oracle Retail stores solutions makes them a perfect fit for our business,” said Ron Reitmeier, Director of Store Operations, Gander Mountain.
