Largest Danish retailer implements SAP® ERP Financials   4th June 2007 Dansk Supermarked A/S, the largest retailer in Denmark , has selected SAP® ERP Financials as the foundation to run the company's financial operations and enable further business growth. The Danish retailer selected SAP over Oracle and other vendors to manage and expand the financial operations of its six supermarket chains, including Salling, føtex supermarket, Bilka hypermarket, Tøj & Sko, A-Z and the discount chain Netto. Established more than 40 years ago, Dansk Supermarked has become the largest retailer in Denmark . Since the 1980s, Dansk Supermarked has been expanding its presence in other European countries, including Poland , Sweden , Germany and the UK . Recently, the retailer recognised that its home-grown legacy system posed a challenge to continuing its current growth path. After evaluating different software vendors, Dansk Supermarked selected SAP as its IT vendor of choice to support its financial processes and continue business expansion. “As SAP is the dominant player in the European market, especially in Denmark, selecting SAP ERP Financials was a natural choice for us,” said Kurt Roland Andreassen, ERP Program Manager, Dansk Supermarked A/S. “By implementing SAP software we made a strategic decision to prepare our IT systems to expand our market leadership position in Denmark and enable our European expansion plans.” Dansk Supermarked selected SAP software to streamline and automate critical financial functions, such as core accounting, financial and management reporting, and performance management. The company will further utilize SAP NetWeaver® Business Intelligence (SAP NetWeaver BI) to integrate data from the operations of all of its retail chains into one single system. SAP Field Service and SAP Consulting are handling the implementation of the SAP software.
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