FSN: Mercator signs processing agreement with First Data

Mercator signs processing agreement with First Data

21st January 2008
First Data Corp., a provider of electronic commerce and payment services, has signed a processing agreement with Mercator, a leading retail chain which operates hypermarkets , supermarkets and grocery stores in Slovenia , Croatia , Serbia , Bosnia and Herzegovina and Montenegro . First Data will work with Mercator to provide solutions for its loyalty payment scheme, Pika, including real-time redemption.

The loyalty scheme is driven by a number of demographic and behavioural dimensions, allowing for the development of tailor-made reward schemes that boost Mercator's brand loyalty and ensure a consistent experience for Mercator's customers.

First Data will also act as a network service provider integrating all of Mercator's point of sale (POS) terminals into First Data's systems. As a part of this process, Mercator's POS network will be configured to ensure that every transaction is capable of using the popular Chip & PIN framework.

The solution provided by First Data encompasses on-line data analytics, ensuring that services can be tailor-made for Mercator's customers, and fraud management services.

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