SAP doubles total customers in India to 2,000 in One Year   3rd September 2007 SAP says that it has doubled the number of Indian customers to 2,000 in the space of just one year, highlighting a level of growth unprecedented for the company around the globe. The announcement was made during the first-ever visit by the entire SAP Executive Board to India, reflecting the rising importance of the country to SAP both as a vibrant market as well as a technology development and services-support delivery centre. Globally, SAP has set itself a goal of reaching 100,000 customers by 2010. In order to achieve this goal, the company plans to significantly expand the addressable market for enterprise software solutions by aggressively targeting small and midsize enterprises (SMEs) and emerging markets. Markets such as India and China will play a central role in helping the company achieve its vision. In a sign of growing confidence among Indian customers, SAP announced that it has doubled its customer base in India from 1,000 to 2,000 since August 2006. SAP also claims it is the first enterprise software vendor in India to cross the 1,000 customer mark. Small businesses and midsize companies are the fastest-growing segments for SAP in India . Through its SAP All-in-One solution targeted at fast-growing midsize companies, and SAP Business One solution targeted at small businesses, SAP is a market leader in the Indian SME enterprise software space. “The unprecedented growth that we are seeing from India is one of the best examples of how our 2010 strategy translates into action,” said Henning Kagermann, CEO and chairman of the executive board, SAP. “Markets like India are at an inflection point when it comes to the adoption of technology by businesses of all shapes and sizes. For instance, it took us nine years in India to reach the 1,000 customer mark, and only one to double it.” Validating the continuing importance of India to SAP, the company reaffirmed the investment of $1 billion in the country by 2010. The announcement was originally made in 2006 coinciding with the elevation of India as a ‘strategic hub' for SAP, enabling the company to draw more attention, resources and focus required to sustain and build upon its momentum in the country. A major portion of SAP's investment in India is targeted at expanding the company's global development and services and support hub in India , SAP Labs. Originally established in 1998 in Bangalore , India became the first region for SAP worldwide to have development and services and support centers in multiple cities when it opened a center in Gurgaon in 2006. The Gurgaon center delivers a full set of services to the company and its global customers across multiple product categories.
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