With cloud financials in place, Australian care provider finalises transition to Salesforce Platform and sets sights on huge growth

29th August 2016

FinancialForce, has announced that KinCare, one of Australia’s leading in­-home care providers specialising in aged and disability services, has selected FinancialForce Financial Management to run their company financials. The investment follows a strategic company decision to move all key business applications onto the Salesforce Platform.




The fast growing in-home aged care sector is poised to more than double in size by 2021-2022. This rapid rise of Australia’s in-home care industry is driven by the new “Customer Directed Care” (CDC) health care model, scheduled to roll out in 2017. CDC removes the cap on the number of customers a provider, like KinCare, can serve while providing older Australians with more options and control over their care. This ultimately creates fierce competition within the market that has never been seen before, forcing providers to focus on their offerings and high level of service for customers.

Without limitations on customer numbers, KinCare’s opportunity for growth and expansion, has reached an all time high. But in 2012, as KinCare, now a $100 million company with over 10,000 customers and growing, began to execute its expansion plans, the company realised its technology systems were not built for scale. Prior to FinancialForce and Salesforce, KinCare used an internally developed ERP solution to handle all financials, employee and customer data. Built for a much smaller market and customer size at the time, KinCare realised early on the need for implementing a cloud solution that could grow with them.

KinCare made a decision to pick a single platform to run their company on, fully believing it would be imperative to delivering the best customer experience possible in the years to come.

“With FinancialForce, we are closing the loop on our single platform investment and are fully prepared to handle the exciting changes to come in 2017 with the introduction of CDC,” said Jerome Barrientos, CIO of KinCare. “Once implemented, having our financials on the same platform as everything else will give us a full, clear picture of our customer, employees and overall business health. We no longer have to focus on the systems, only on delivering the best customer experience. We can finally customize and bring solutions to life faster than ever before and are looking forward to delivering an even more seamless and flexible service to our customers.”