Oracle Cloud Platform powers real-time marketing intelligence for Surdell & Partners

29th February 2016

Surdell and Partners, a full service advertising and marketing agency, is using Oracle Database Cloud, part of Oracle Cloud Platform, to deliver near real-time intelligence to its clients, including retailers Cabela’s, Kohl’s, and Gabe’s.

 

 

 

In the highly competitive advertising and marketing space, Surdell and Partners needed to focus its limited IT resources on strategic activities that enable it to distinguish its services from much larger agencies. To better utilize its IT resources, Surdell and Partners migrated its on-premises Oracle environment to the Oracle Cloud. Surdell and Partners say this move has enabled them to improve processes, reduce operations costs, deliver its SaaS solutions faster, and drive business growth for its customers.

“Oracle Database Cloud is a perfect solution for us,” said Adam Kanzmeier, Director of Customer Intelligence and Strategic Consulting, Surdell and Partners. “It offloads resource-intensive infrastructure and database administrator work, enabling us to focus on our core business, and that has allowed us to provide better service and more flexibility for our clients. We can now provide our customers with capacity and resources on demand with the click of a button, not in days, weeks or even longer, as would have been the case in pre-cloud days. With nearly instant access to information, we’re helping our clients become predictive rather than reactive, resulting in better decisions for their business.”

Through Oracle Cloud, Surdell and Partners reported a dramatic improvement in their speed to market. With Oracle’s multitenant database capabilities, Surdell and Partners can manage many databases as a single unit, significantly reducing operations costs. Oracle Application Express provides a simple, single-tier architecture for rapid database application development, which has allowed Surdell and Partners to build mobile-enabled cloud applications. As a result, Surdell and Partners’ customers can conveniently access real-time information from their mobile devices. Surdell and Partners’ solutions running on Oracle Cloud Platform have also enhanced its credibility and instilled confidence with its customers.

With its customers’ data in the Oracle Cloud, and not on its premises, Surdell and Partners has been relieved of questions about security audits and processes that were standard when its infrastructure was on premises. In their due diligence, Surdell and Partners looked at other cloud solutions and although Amazon hosts Oracle Database, only Oracle provides the bundle of database services, professional management and database back-up they needed.

 

“Many of our clients are marketing lines of business in retail companies, and the struggle they often face is getting the information they need to make key business decisions, whether it’s about inventory, pricing, timing of a campaign, etc. They need to make real-time decisions and often their internal IT departments don’t have the bandwidth to support their needs. In the past, an option was for a retailer’s IT department to bring in contractors, but that typically adds the additional burden of getting them up-to-speed. With Oracle Database Cloud, we can take the burden off of our clients’ IT departments and provide much more flexibility to our customers to access the information they need when it’s needed,” added Kanzmeier.

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