Soccer Express scales omnichannel business with NetSuite unified cloud commerce platform

5th June 2017

Oracle NetSuite Global Business Unit, a provider of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, has announced Soccer Express, Canada’s largest distributor and retailer of soccer equipment and apparel, has implemented NetSuite’s unified cloud commerce platform to run its omnichannel sales spanning ecommerce and in-store point of sale (POS) across four stores, inventory management, order management and ERP. As a result of the implementation, Soccer Express say they have increased revenue by 25 percent.


Founded in Coquitlam, British Columbia in 1998, Soccer Express offers merchandise from global brands including Nike, Adidas and Puma. As the company experienced 30 percent year over year growth rates, Soccer Express realized its siloed, legacy Sage and Adobe systems could no longer support its business. The company required a scalable, flexible solution to manage the business and support its ecommerce expansion.

“Adopting a single solution that seamlessly unifies ecommerce with back-end business systems has given us the ability to scale and improve processes,” said Andrew Veer, Chief Operating Officer of Soccer Express. “By removing the burden of manual tasks, we’ve been able to take two employees previously dedicated to order entry and invoicing and move them to roles focused on better supporting our customers.”

Soccer Express say since going live with NetSuite in May, 2016, the customer experience has dramatically evolved. All customer information is now captured in a single repository, providing a 360-degree view of all customer activity, including purchases, returns, exchanges, store visits and marketing campaigns. This allows customer service representatives to provide better service and information to customers. Similarly, when shoppers are in a Soccer Express retail store, sales associates can access the same information with NetSuite POS, which provides shoppers with a seamless experience across all sales channels.

Soccer Express believe the evolution of the new website, running on SuiteCommerce Advanced, provides a fresh and engaging shopping experience, including the ability to customize merchandise with names and numbers as well as display tier quantity pricing based on volume. With its target audience of 13- to 24-year-olds, it was also critical for Soccer Express to support and optimize the mobile experience. Now, with a responsive design website, the company has seen a 24 percent growth in mobile users and 30 percent increase in sales.

The website caters to individual soccer enthusiasts as well as soccer clubs by offering customized, private club stores. Each club store has its own unique merchandise, pricing, and real-time inventory availability. Because club purchasing happens at the start of the season, it was critical for Soccer Express to have a platform that could scale to meet the traffic and order management spikes.

“We support more than 150 soccer clubs across Canada and we wanted our customers to feel like they were shopping on a local online store,” said Veer. “We now have a platform that can meet the demands of our business.”