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CFOs struggle to deliver their much-hyped role as business partner

19th September 2016

CFOs struggle to deliver their much-hyped role as business partner

It is often a mistake to assume anything, says Lesley Meall, FSN writer. However, it seems safe to assume that ‘hype’ is not a word you generally associate with accountancy. Even Google struggles to come up with hits that feature the three words ‘accountancy’, ‘profession’ and ‘hype’ – together in a single item – and what Google does find seems to relate to artificial intelligence and blockchain. Clearly the profession is not immune from hype. 

 

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