The National Basketball Association (NBA) aims to improve the experience it offers to fans by using a real time data platform and business analytics software to put official NBA statistical information on the league’s official website.
‘We are constantly researching new and emerging technologies in an effort to provide our fans with new ways to connect with our game,’ said NBA commissioner David Stern. Using the SAP HANA platform, SAP BusinessObjects and various other SAP software tools will enable NBA to give unprecedented access to insight and analysis to fans, using desktop, tablet and mobile devices.
As the presenting partner of the statistics section of NBA.com, SAP will give fans a user-friendly interface to access and analyse official league, team and player data in real time. Throughout the year SAP solutions will deliver real-time data across the NBA’s entire global operations, encompassing media, special events, mobility, social media, player and team statistics, technology and fan interactions.
SAP will also be an associate partner of NBA All-Star, the NBA Draft and the NBA Cares All-Star Day of Service, and will be a partner of NBA China Games 2012.



