Agresso adds CRM to its ERP product offering in the mid-market
3rd December 2007 Agresso has launched Agresso CRM, a customer relationship management solution aimed specifically at the mid-market services sector. Agresso CRM is being rolled out globally via either a standard, on-site license or software-as-a-service (SaaS) agreement.
Agresso CRM is being offered stand-alone or it can be integrated into the Agresso Business World enterprise resource planning (ERP) suite. It is 100% web based, and can run on multiple databases, operating systems, and stationery or mobile devices.
Agresso CRM is part of a larger corporate acquisition strategy that is intrinsic to the company's plans to grow to a $700 million company by 2010. Agresso's parent, Unit4Agresso in the Netherlands , acquired CCS of Spain nearly a year ago. That brought a base of 1,700 customers and the CRM product.
“We carefully reviewed the business requirements of our target market against all of our options to acquire the best possible CRM solution,” said Jose Sanchez, managing director of Agresso Spain and a member of the Unit4Agresso Board. “It was our original intention to partner with Microsoft who we thought might come closest to meeting the CRM needs of mid-market, services organizations. However, neither the Microsoft CRM product line, nor any others we reviewed, were as robust as our acquired CCS technology. Plus, through an additional acquisition, we have assembled a large, sophisticated implementation team.”