Asset-Recovery business chooses Microsoft Dynamics AX and CRM Online  
5th May 2008
Chicago-based uBid, which helps sellers and manufacturers liquidate excess inventory, has chosen Microsoft Dynamics AX 4.0 with Microsoft Dynamics CRM Online to replace both its Oracle E-Business Suite enterprise resource planning system and its Siebel CRM software. uBid, which operates uBid.com as well as live auctions and other channels, anticipates that Microsoft Dynamics solutions will enable it to create efficiencies in its IT platform.

Microsoft Dynamics AX is one of Microsoft's mid-market ERP business solutions. Microsoft Dynamics CRM provides role-based customer relationship management (CRM) capabilities through online, on-premise or partner-hosted deployment models.

uBid selected Microsoft Partner, Columbus IT, to implement Microsoft Dynamics AX 4.0, to handle back-end transactions for e-commerce and integrate it with uBid's current custom-built e-commerce engine using Microsoft technologies. Microsoft CRM Online will provide contact management for uBid's call center, replacing a Siebel solution, and will be integrated with the Microsoft Dynamics AX solution. Credit card management software also will be integrated into the system.

“uBid was looking for a partner that would offer some synergies with its own staff,” said Ed Crawford, senior account executive at Columbus IT. “We have involved our professional services team at every step to provide the appropriate functionality and flexibility for uBid within Microsoft Dynamics AX.”

Microsoft Dynamics AX 4.0 will allow uBid for the first time to separate out financials across its three legal entities and its holding company into separate general ledgers and to enjoy the benefits of forecasting. The new technology will make it easier for uBid to handle international shipping and varying vendor commission structures, and will automatically sort out taxation that applies differently to a variety of vendors. Microsoft Dynamics AX users can also access all the data and reports over the Internet, taking advantage of Microsoft SharePoint Services.

As a result of the implementation, uBid anticipates it will reduce its hardware costs and will be able to keep its IT head count from growing because it will need far less support for its new technology.

uBid also expects to sign up more and larger suppliers that want to integrate with its systems. Large sellers, including major retailers, will be able to post their excess inventory for sale on the uBid auction site in a much more direct fashion.

Right out of the box, Microsoft Dynamics AX 4.0 handles the conversion of currency automatically.and uBid expects business issues to be resolved more efficiently because Microsoft Dynamics AX enables people to collaborate better than the previous system did. Everyone will be looking at the same key performance indicators. Also, instead of uBid.com's listings, photos and other elements being housed in multiple databases, they all can reside in Microsoft Dynamics AX, reducing errors and maintenance and easing the listing process.
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