Dallas Cowboys selects Microsoft Dynamics Technologies   12th November 2007 The Dallas Cowboys Football Club, has chosen Microsoft Dynamics AX and Microsoft Dynamics CRM, to consolidate customer information from its broad range of businesses into a single integrated database. The Dallas Cowboys is an ever-changing business covering a multitude of products, services and is designing, developing, constructing and implementing the new state-of-the-art Cowboys Stadium that will become its home in 2009. Some of the enterprise's businesses include managing 35 retail pro shops selling Cowboys merchandise, the Dallas Cowboys Cheerleaders, a medical MRI center, and oil and gas companies. The football team previously used Microsoft Dynamics NAV as its accounting system; however, the rest of the enterprise businesses relied on a variety of desktop databases, spreadsheets and pen-and-paper methods for their operations. To better accommodate its growth, the Dallas Cowboys evaluated a number of enterprise resource planning systems, including those from SAP, Oracle Corp., JD Edwards and PeopleSoft, before choosing Microsoft Dynamics AX as the foundation for its infrastructure and Microsoft Dynamics CRM to spearhead its plans to create a single view of its customers. The team's new technology also incorporates the Microsoft Dynamics Retail Management System to provide centralized control for all its retail stores, Microsoft SharePoint Portal Server 2003 for routing forms and for intranet communication, as well as Manhattan Associates' Warehouse Management system. “The Microsoft suite of products fits the business architecture we envisioned for the enterprise, the new stadium and beyond,” said Pete Walsh, head of technology for the Cowboys. “When we developed the IT strategy in 2005, we were looking at integrated solutions for all the enterprise businesses, not just one. This would allow technology to be a business enabler for now and into the foreseeable future.” One particular attraction of the solution was the comprehensive supply chain management. Microsoft Dynamics AX and Microsoft Dynamics CRM allow the organisation to track the supply chain management processes, including sales, receiving orders for Cowboys merchandise, and retrieving items from the warehouse and sending them to retailers, wholesalers or directly to fans. The organisation found a strategic advantage in being able to rely on one system across the entire enterprise for its supply chain needs. The Cowboys organisation now plans to migrate most of its businesses to Microsoft Dynamics AX before moving into the new stadium in 2009. Suite sales, catering sales, season ticket sales, concession sales and other revenue streams will be consolidated within the Microsoft Dynamics AX accounting functions.
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