The networked economy, new technologies and the relative agility of the SME sector could, if appropriately harnessed, create the conditions needed for recovery and growth. But how should mid-market companies respond?
FSN Interviews David Pinches from G SIMON on Vimeo.
Gary Simon, Group Publisher of FSN interviews David Pinches, Group Marketing Director, of the IRIS Group and formerly marketing director of Sage.
In recent months, considerable attention has been directed towards the economic downturn and its effect on mid-market businesses. However, undue emphasis on macro-economic conditions carries the risk of masking underlying structural change. The networked economy, new technologies and the relative agility of the SME sector could, if appropriately harnessed, create the conditions needed for recovery and growth. But how should mid-market companies respond?
David is uniquely placed to comment on trends in mid-market software and services delivery and how these may affect the future prosperity and effectiveness of organisations in the mid tier.
