dhc, a provider of integrated software solutions says that it has created an integration link between Microsoft Dynamics Customer Relationship Management (CRM) and the accounting suite Access Dimensions. The interface helps organisations achieve an Extended Relationship Management (xRM) framework, enabling a clear view of customers from first contact and purchase through to implementation, post-sales and support services.
“An xRM strategy is a natural evolution of CRM,” comments Director of dhc, Matt Garman. “Where CRM in the 1990s and 2000s was focused purely sales and marketing, it did not often take into account other areas that could be consolidated to improve the way common business processes were managed. By centralising this and enabling increased access across the organisation – for example, enabling the finance department access to customer data, or the marketing team to use financial records to improve customer targeting – better business decisions can be made and less time is spent doing so.”
According to dhc,The Microsoft DynamicsTM CRM/Access Dimensions link does not require any local installation on a PC client and allows organisations to have as many Microsoft DynamicsTM CRM users as necessary connected to Access Dimensions. Using this capability users can, for example, create and update sales and purchase ledger records in Access Dimensions from Microsoft DynamicsTM CRM, view ledger information for sales ledger records from Access Dimensions, in Microsoft Dynamics CRM and create and update stock records in Access Dimensions from Microsoft Dynamics CRM.
