Mindflash.com a supplier of online training platform has selected for better integration with Salesforce CRM has selected FinancialForce a cloud based accounting solution to more tightly integrate its finance and sales operations. FinancialForce.com is built natively on the Force.com platform from salesforce.com.
By leveraging FinancialForce Accounting, Mindflash is able to directly connect financial information with the company’s Salesforce CRM system, facilitating a tighter integration between financial and sales operations.
“FinancialForce.com’s tight integration with our Salesforce CRM and the real-time financials provided by FinancialForce Accounting have enabled us to further optimize our customer service and business performance,” said Jason MacMurray, VP Operations and Partnerships, Mindflash.com.
FinancialForce says that its accounting solution works seamlessly with Salesforce CRM because it is built on the Force.com platform. FinancialForce Accounting automatically taps into the existing customer records, product lists and price lists in Salesforce CRM. It leverages all the infrastructure and software systems used to build Salesforce CRM, including its tools for customization, integration, reporting and collaboration. And, says the company, because FinancialForce Accounting was built into Salesforce CRM - and not interfaced – it eliminates issues with master record synchronizations, time lags, transaction interfaces or batch updates that are typical when integrating non-native finance and accounting systems to Salesforce CRM.
